Sarah the founder understands the importance of being open, honest and authentic and those are some of the core values behind her brands. She also understands and values intellectual property and others creative work. It can be truly heart-breaking to find that someone has copied your work and tried to claim it as their own.

We always aim to be a bit different and create something unique. Like many artists and designers we use image libraries and resources, but aim to use fully licensed material. We don’t go digging around in peoples personal files and memory sticks and copying others artwork and you may laugh, but this has actually happened!